Sony Bravia XR-75X90KU 75" 4K, UHD, HDR, Full-Array, Google Smart LED TV

€2,799.99 *

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  • Free 5 Year Warranty!
  • Cognitive Processor XR
  • 4K Full Array LED
  • Included in this price is a contribution to recycling of €5
  • SON-XR75X90KU
Additional Services
Premium TV Installation Service €69.99
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Premium TV Wall Mounting Service €99.99
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Experience next-gen picture and sound with Sony’s X90K TV range. Powered by Sony's Cognitive XR... more
Product information "Sony Bravia XR-75X90KU 75" 4K, UHD, HDR, Full-Array, Google Smart LED TV"

Experience next-gen picture and sound with Sony’s X90K TV range. Powered by Sony's Cognitive XR processor, its Full Array LED screen means exceptional contrast, enriched by the authentic colour of an XR TRILUMINOS Pro display, while Dolby Vision HDR, Dolby Atmos sound and Acoustic Multi-Audio tech unite to deliver an immersive, cinematic experience. Google TV brings you a huge range of apps including your favourite streaming services, and you can control it by voice with the Google Assistant.

4K UHD resolution with Dolby Vision HDR

This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.


Cognitive Processor XR: uses human perspective analysis to optimise hundreds of thousands of elements in an instant, for stunning contrast, and a picture that feels deep, natural, and real.

XR TRILUMINOS Pro: produces a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise detail.

XR Upscaling: 2K and Full HD content is upscaled, improving detail and sharpness for increased clarity.

Acoustic Multi Audio: sound positioning tweeters ensure high frequency sounds come from where the action is happening on the screen, and for full immersion, all your entertainment is elevated to 3D surround sound.

Dolby Atmos sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.

Competitive gaming: get the edge with ultra-responsive, smooth gameplay, thanks to Auto Low Latency Mode in HDMI 2.1, Variable Refresh Rate (VRR) and other gaming features.

Optimised picture: Ambient Optimisation tech fine-tunes both picture and sound depending on your own viewing environment.

4K Full Array LED

Whatever you're  watching, you'll see it upscaled close to 4K1 quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.

Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colours.

XR Triluminos Pro

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Contrast Booster 10

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR 4K Upscaling

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.3

Google TV

Google TV gives easy access to your favourite content, services and compatible smart devices. Using the voice remote, you can ask the Google Assistant to connect and communicate with other smart devices. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more*. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

One Slate design for immersive viewing

Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. And a multi-position stand is designed to fit into more spaces.


  • Accessories included: Voice Remote Control, Batteries, Manual
  • Audio details: Vertical Surround Engine, Room & User Position Compensation, Sound Positioning Tweeter, X-Balanced Speaker, S-Master Digital Amplifier, DTS Digital Surround, Standard, Dialog, Cinema, Music, Sports, Dolby Audio, S-Force Front Surround, Dolby Audio, Dolby
  • Bluetooth enabled: Yes - 4.2
  • Connectivity type: Bluetooth, Wi-Fi
  • Dimensions: H96.2 x W167.5 x D7.3cm
  • Dimensions with stand: H99.2 x W167.5 x D39.8cm
  • Energy consumption in high dynamic range per 1000h (kwh): 164 kWh
  • Energy consumption in standard dynamic range per 1000h (kwh): 118 kWh
  • Energy rating: E
  • Freesat built in: Yes
  • HDR: Yes
  • Hard drive: 16GB
  • Headphone socket: No
  • Number of tuners: 2
  • Operating system: Google TV
  • Picture or video resolution: 4K Ultra HD
  • Ports: HDMI 2.0 x 2, HDMI 2.1 x 2, USB 2.0 (Type A) x 1, USB 3.0 (Type A) x 1
  • Screen resolution: 3840 x 2160 pixels
  • Screen size: 75"
  • Speaker output: 30W
  • Vesa wall mount dimensions: 300mm x 300mm
  • Viewing angle (horizontal / vertical): 178°
  • Weight: With stand: 35.8kg. Without stand: 34.4kg
Screen Size: 75"
Features: 4K Ultra HD, Full Array LED, Google TV
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